Nearing the final stages of my course, I got the opportunity to spend a full term almost completely on a self-initiated project, meant to delve deeper into the field I wanted to specialize in.
I grabbed my chance to challenge myself with a full-blown motion design project during school hours.
What fascinates me about motion design is it’s power to take complicated information and communicate it clearly to the masses in a very short period of time. Inspired by channels like Vox and Kurzgesagt, I wanted to learn how to approach a project like this, all the way from ideation to the final product. To be able to fit all of that into a single term (about 8 weeks), I chose a relatively simple, nonetheless fascinating topic I wanted the world to know more about; the Fibonacci Sequence.
I needed to do research both on the topic and the execution. How do studios like Vox Media go about creating quality content about actualities in such short periods of time? I started listening to podcasts hosting them and other seasoned media professionals and watched videos from people I admired. I learned a lot about their creative process and approach and it was invaluable to the final product.
The Fibonacci Sequence
Though the Fibonacci sequence had been fascinating me for a while, I had never looked very deeply into it. I wanted to take a critical, journalistic approach in my research. Who was this Fibonacci? Where did he come from? Was he really the first to discover this series? And is this truly the secret formula to good design? What do others think? How can designers apply all of this to real life projects?
Script and storyboard
I started off by quickly writing down a script with everything I already knew. By getting this out of my head first, I had something to build upon. Throughout the project I continued running through this script multiple times, kneading it and adding new information. When the rough outlines were finished, I divided the script into sections and connected these to visuals I had found or created.
Setting it in motion
In order to test the clarity of my script, I quickly created a first video version by recording a draft version and adding images that more-or-less illustrated what was being said from the internet. After connecting this to a short survey I shared it with people in my target audience to find out if everything worked as intended. Using input from my tests I could start the fun part: animating! I started looking for visual metaphors and imagery I could legally use and after much more experimenting, testing and kneading the project was finished!
With all the knowledge and inspiration I gained during this project I am very happy with the end result! I struck a balance between existing images and animated visuals where they were most appropriate to tell the story. The colors I used are part of my (continually evolving) brand palette and they reflect my style.
Feedback and Reflection
I tested the end result with people from many different backgrounds and levels of expertise to see whether the story was clear and inspiring. I received amazing feedback and even people who were not at all involved in design told me they enjoyed the video. What I will mostly be working on in the future is to further advance my motion design skills and to speed up my creative process.
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