All of my personal branding is geared towards flexibility and freedom of exploration. I went for more of a style and less of a styleguide that is set in stone, because I love to keep trying new things. The logo is based on a perfect grid, providing lots of possibilities to animate it and to use parts of it as graphic elements.
I went for Montserrat as a main typeface that can be used as a display typeface as well as for bodytext. Merriweather can also be used for body text where suitable. This combination of font families allows me to use this style for many different purposes ranging from clean and bold to warm and natural.