YOUTUBE CHANNEL BRANDING

YOUTUBE CHANNEL BRANDING

THE LOGO

ANIMATION

SOUND

This is a YouTube channel branding project I have worked on together with a friend of mine. The YouTube channel did not end up seeing the light of day for multiple reasons, but we had a lot of fun working on it. I primarily did the branding and animation with input from my friend. The audio was completely made by him.

The name, “Creative Centipede”, was inspired by the Dutch phrase “Creatieve Duizendpoot”, which refers to someone that has creative abilities in many different fields. We wanted to produce bite-sized video’s on a range of creative topics while simultaneously educating ourselves.

We wanted the channel to appear fresh, modern and tech-related, inspired by some of the YouTube channels we admired. Yet, we didn’t want to go on the beaten path by choosing a regular blue. We ended up with this teal-like color because it was unique and bright.

I learned a lot from this project in many different areas of design. The adaptive title screen animation, for example, introduced me to the amazing possibilities of expressions in animation, making it possible to adapt the entire animation by only changing the text.